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Are You Leveraging Your Unpaid Sales Force
YouÂ've honed your technical expertise, youÂ've established your business and got your team in place, but why was it no one told you youÂ'd also have to develop marketing and sales skills?
ThatÂ's not what you were expecting when you established your professional services practice, be that as a lawyer, an accountant, a designer or consultant. In fact the idea of selling leaves your cold.
The reality is most of us dislike selling. Equally, we donÂ't like being sold to. This simple fact is often overlooked, yet it has the potential to be the key that unlocks the growth of your business.
People do business with those they know, like, trust and respect.... [ Read Article ]
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